We had the pleasure of working with a criminal defense attorney from Michigan. He and his assistant heard a speech I gave at the State Bar of Michigan Annual Meeting/Solo and Small Firm Institute and hired us to build him a website. He had a basic billboard site up and it was not generating any traffic or new clients.

Our team took the time to really sit down with this attorney and target the key words and crimes that would be profitable for his practice. We also started developing a professional logo for his firm and had them take really good photographs.

The next step in the process was the key. Our team builds every website with Search Engine Optimization (SEO) in mind from the beginning. This means proper programming, choice of content management system, plug-ins, keyword analysis, domain name choice.  All of these factors combined in a “perfect storm” of SEO when we went live on this new lawyer’s site.

We went live without it being completely finished so that we could start getting time on the domain name. We made sure that all of the client’s contact information was in the bare bones site as well as some down and dirty content just in case someone happened to stumble on the site. However, we never imagined that his rankings would be high enough that soon to generate leads… we were wrong!

Within a week of launch, the site was ranking top page in Google for the search term we were targeting. I then contacted the client with this good news and he mentioned that he had already retained a new client from the website. I was shocked.  This is very rare, but basically one week of building his site the right way from the ground up paid for his initial investment…and then some! 

This is a perfect example of how a proper investment in Internet marketing can make all the difference in your bottom line. When you combine that with good quality content, photographs and blogging, it will certainly be a good New Year for this solo criminal attorney.

If you would like to experience similar success, contact Attorney McNeil today at 1-866-522-8529