There are many personal injury, medical malpractice, and litigation firms that advertise on television and in the yellow pages. We are seeing a real shift in the use of the Internet as a method for finding attorneys. Some personal injury firms can spend as much as $250,000 a year or more on yellow pages advertising. Those same ad dollars could create an Internet marketing plan that would dominate the major search engines for multiple keyword searches.

The best part about Internet marketing versus traditional advertising is the ability to track every visitor, every search term used, where they visited, how long they visited and to direct leads immediately to support staff and attorneys through their email and smartphones. These Internet leads are highly targeted people looking for a specific service and need to be called back or contacted, usually within 15 minutes of a lead coming through. 

Personal injury firms and others who spend a great deal of their advertising budget on traditional methods could also benefit from sophisticated call tracking that only a website can offer. Dynamic content changes, the use of dynamic video in different pages and their headers, and other tools can only be utilized through the Internet.

We will begin to see a shift in the advertising budgets to the Internet. Make sure your firm is on the leading edge of this technology and contact us at www.vlawyerconsulting.com for a free law firm marketing review.