Law firm marketing on the Internet is a “game” that can be won. Like any game there are rules that have to be followed and as in sports…there are no shortcuts. Many lawyers would love to think that they can beat a system like Google, Yahoo! and other major search engines. The only way to win the game is play for the long term.

You can play the short term game of PPC, or pay-per-click, but be prepared to spend upwards of 5 to 10.00 per click! This ads up very quickly and your conversion rate (sales game) better be stellar. Like the story of the tortoise and the hair..slow and steady wins the race.

A better Internet strategy is to build a solid foundation. Any foundation must include a content-rich website with a contact form on every so that no matter which page the potential client lands on they can ask for more information. Then, and only then, can you look at sophisticated Internet marketing like SEO (search engine optimization) and PPC. Be sure to hire a qualified web designer that knows the legal market and can help with content writing…otherwise it is likely to never get done.

Contact us at www.vlawyerconsulting.com for a free website need analysis.